> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gradial.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences & Personas

> Define the customer segments Gradial writes for and tests against — so content, campaign matrices and CX audits are built around your real audiences, not generic profiles.

Audiences are where you define and maintain the customer segments Gradial uses across its work. Audiences power persona simulation in CX Optimizer, drive content targeting in content update tasks, and determine which visuals get assigned to which cells in Asset Pack campaign matrices.

***

## What Audiences Enable

Once audiences are configured, they are available across Gradial:

<CardGroup cols={2}>
  <Card title="Asset Packs" icon="grid-2">
    Build a campaign matrix and Gradial assigns different visuals and messaging to each audience segment automatically. See [Asset Search](/docs/asset-management/asset-search).
  </Card>

  <Card title="CX Optimizer" icon="chart-line">
    Run CX analysis from the perspective of your actual customer segments — not generic user profiles. See [CX Optimizer](/docs/insights/optimization).
  </Card>

  <Card title="Content Targeting" icon="bullseye">
    Reference audience segments when briefing content updates so agents write for the right reader from the start.
  </Card>

  <Card title="Campaign Workflows" icon="diagram-project">
    Use audiences to scope multi-step campaign execution, ensuring the right content reaches the right segments at every stage.
  </Card>
</CardGroup>

***

## Setting Up Audiences

<Steps>
  <Step title="Open Audiences">
    In Gradial, go to **Settings → Audiences**.
  </Step>

  <Step title="Create a new audience">
    Click **New Audience** and fill in the audience record:

    * **Name** — a short, descriptive label (e.g., "Enterprise IT Decision-Maker")
    * **Description** — what this segment represents
    * **Demographics** — role, seniority, geography, industry
    * **Goals** — what this audience is trying to achieve
    * **Pain points** — friction and blockers relevant to this segment
  </Step>

  <Step title="Save and activate">
    Save the audience. It becomes immediately available across Gradial workflows — in CX Optimizer persona configuration, Asset Pack matrix building, and task briefing.
  </Step>
</Steps>

***

## Tips for Effective Audiences

**Match your real segments.** Audiences work best when they reflect the personas your marketing and strategy teams already use — not generic archetypes. Pull from existing persona documents or brand guidelines if you have them.

**Be specific about goals and pain points.** CX Optimizer and content agents use these fields to evaluate and write for the segment. Vague descriptions produce generic output.

**Keep audiences maintained.** As your product and market evolve, revisit audience definitions so agent output stays accurate.

***

*For running CX analysis across your audience segments, see [CX Optimizer](/docs/insights/optimization). For building brand-matched campaign matrices by audience, see [Asset Search](/docs/asset-management/asset-search).*

***

## Activating audiences in your marketing platform

The audiences on this page shape how Gradial *writes and tests* — which reader a draft is written for, which segment a campaign matrix cell targets, whose perspective a CX audit takes. They are not pushed to your marketing platform.

Building and activating real, addressable segments is separate, and Gradial does that directly in the platform that owns them:

| Platform | What Gradial can build there |
| :- | :- |
| **Adobe Experience Platform** | Create and retrieve audiences, inspect datasets, and activate segments — including into Adobe Journey Optimizer |
| **Braze** | Segments, audience insights, and catalog-driven targeting |
| **Marketo** | Smart list filters, smart campaign flows, and static list membership |
| **HubSpot** | Contact lists and audiences, with contact–company–deal associations |
| **Airship** | Static lists, segments, channels and named users |
| **MoEngage** | Campaign audiences and content-reference offers |

## See [Cross-Channel Campaign Execution](/docs/campaign-management/cross-channel-campaigns) for how audience configuration fits into executing a campaign brief.

## Who this is for

| Role | What Gradial handles |
| :- | :- |
| **Campaign Manager** | A reusable set of segments to build campaign matrices against, defined once |
| **Content Strategist** | Content briefed for a specific reader, so the draft arrives written for them |
| **Brand / Product Marketer** | Your existing persona work made operational rather than living in a deck |
| **CX / Insights Lead** | Site audits run from the perspective of real customer segments rather than generic profiles |

***

## Availability

**Access:** Must be enabled for your workspace. Contact your Gradial team to get access.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.