> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gradial.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience Manager

> Define, manage, and activate audience segments across Gradial workflows — so every piece of content and every campaign matrix reaches the right people.

Audience Manager is where you define and maintain the audience segments Gradial uses across all of its workflows. Audiences power persona simulation in CX Optimizer, drive content targeting in content update tasks, and determine which visuals get assigned to which cells in Asset Pack campaign matrices.

<Info>
  Audience Manager must be enabled for your workspace. Contact your Gradial representative to get access.
</Info>

***

## What Audiences Enable

Once audiences are configured, they are available across Gradial:

<CardGroup cols={2}>
  <Card title="Asset Packs" icon="grid-2">
    Build a campaign matrix and Gradial assigns different visuals and messaging to each audience segment automatically. See [Asset Search](/docs/asset-management/asset-search).
  </Card>

  <Card title="CX Optimizer" icon="chart-line">
    Run CX analysis from the perspective of your actual customer segments — not generic user profiles. See [CX Optimizer](/docs/insights/optimization).
  </Card>

  <Card title="Content Targeting" icon="bullseye">
    Reference audience segments when briefing content updates so agents write for the right reader from the start.
  </Card>

  <Card title="Campaign Workflows" icon="diagram-project">
    Use audiences to scope multi-step campaign execution, ensuring the right content reaches the right segments at every stage.
  </Card>
</CardGroup>

***

## Setting Up Audiences

<Steps>
  <Step title="Open Audience Manager">
    In Gradial, go to **Settings → Audiences**.
  </Step>

  <Step title="Create a new audience">
    Click **New Audience** and fill in the audience record:

    * **Name** — a short, descriptive label (e.g., "Enterprise IT Decision-Maker")
    * **Description** — what this segment represents
    * **Demographics** — role, seniority, geography, industry
    * **Goals** — what this audience is trying to achieve
    * **Pain points** — friction and blockers relevant to this segment
  </Step>

  <Step title="Save and activate">
    Save the audience. It becomes immediately available across Gradial workflows — in CX Optimizer persona configuration, Asset Pack matrix building, and task briefing.
  </Step>
</Steps>

***

## Tips for Effective Audiences

**Match your real segments.** Audiences work best when they reflect the personas your marketing and strategy teams already use — not generic archetypes. Pull from existing persona documents or brand guidelines if you have them.

**Be specific about goals and pain points.** CX Optimizer and content agents use these fields to evaluate and write for the segment. Vague descriptions produce generic output.

**Keep audiences maintained.** As your product and market evolve, revisit audience definitions so agent output stays accurate.

***

*For running CX analysis across your audience segments, see [CX Optimizer](/docs/insights/optimization). For building brand-matched campaign matrices by audience, see [Asset Search](/docs/asset-management/asset-search).*