> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gradial.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Workflow Management

> Orchestrate complex, multi-step campaigns end-to-end — coordinating humans and AI, executing across platforms, with governance built in at every step.

Enterprise marketing teams can now orchestrate full campaign execution end-to-end — humans and AI coordinated, multi-platform, with governance built into every step.

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## The Problem It Solves

Enterprise campaign launches are a coordination problem. A single campaign touches dozens of steps across teams, platforms, and approval processes. Today it's managed with spreadsheets, Slack threads, and sequential handoffs. When one step blocks, everything behind it stalls. QA, brand, and compliance gates are manual and inconsistent — bolted on after the work is done rather than built into the process.

The result: slow launches, governance gaps, and over-reliance on the team members who know how everything connects.

***

## How It Works

Upload a brief or strategy doc, and Grady decomposes it into an executable workflow: every task defined, every dependency mapped, every role assigned — to an AI agent or a teammate. Agents execute directly in your marketing platforms. The workflow pauses at every approval gate. Nothing ships without human sign-off. Your ticketing systems stay in sync throughout.

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## Key Capabilities

<CardGroup cols={2}>
  <Card title="Intelligent task breakdown" icon="list-check">
    Upload strategy docs, briefs, and process diagrams. Workflows parses and decomposes them into actionable subtasks with dependencies mapped automatically.
  </Card>

  <Card title="Dynamic role assignment" icon="users">
    Assign execution and approval to a Gradial agent or a named teammate. The platform recommends assignments based on workflow context and org rules.
  </Card>

  <Card title="Multi-platform execution" icon="arrow-pointer">
    Agents execute directly in SFMC, Marketo, Braze, and your connected CMS — building emails, drafting pages, and staging content without leaving the workflow.
  </Card>

  <Card title="Visual workflow mapping" icon="diagram-project">
    A live graph shows every task, dependency, and blocker so teams always know where the campaign stands.
  </Card>

  <Card title="Human-in-the-loop approvals" icon="circle-check">
    QA, brand, and accessibility checkpoints are built into the workflow structure. Nothing ships until approvers sign off.
  </Card>

  <Card title="Ticketing integration" icon="ticket">
    Create and update tickets in connected ticketing systems automatically. The workflow can wait on external status changes before continuing.
  </Card>
</CardGroup>

***

## Who It's For

Gradial Workflows is built for enterprise marketing teams running large, multi-step campaigns who need to coordinate execution across platforms, teams, and approval processes at scale.

**Best fit for:** Marketing Operations, Campaign Directors, and Digital Experience leaders accountable for campaign velocity and governance compliance.

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## Platform Scope

Agents execute across all connected platforms within a single workflow — including SFMC, Marketo, Braze, AEM, Sitecore, Contentful, and connected DAMs.

***

## Availability

Gradial Workflows is available now for all enterprise accounts and is opt-in. Contact your Gradial representative to enable it for your organization.


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