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Connect Bynder once and Gradial can work across assets, collections, metaproperties, tags, automations, and uploads without leaving your workflow.

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What You Can Do

Asset discovery

List and keyword search assets. Filter by Bynder property queries (e.g. property_Status: Approved). Run text-based similarity search to find lookalike assets across the portal.

Asset management

Read asset stats and versions. Update name, description, tags, and metaproperty values. Add or remove metaproperty options. Fetch download locations and request dynamic transformations.

Collections

List, create, read, update, and share collections by email. Add or remove assets from a collection. Manage collection media.

Uploads

Prepare multi-chunk uploads, push base64-encoded chunks with SHA-256 verification, and finalize uploads to land new assets in Bynder.

Metaproperties

List, create, read, update, and delete metaproperties. Manage options on a metaproperty. Bulk add or remove tags on assets.

Automations

List configured Bynder automations so downstream syndication workflows stay in sync.

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Prerequisites

  • Admin access to your Bynder portal to create tokens or OAuth apps
  • A Gradial organization Administrator role to complete setup

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How to Connect

1

Get your authentication details from Bynder

Sign in to your Bynder portal as an account admin and open Settings → Apps & Integrations (or Permanent Tokens, depending on your portal version).Choose the auth method that fits your security requirements:Permanent Token (simplest)
  1. Create a dedicated permanent token for Gradial.
  2. Scope it to the operations you want available: asset read/write, collections, metaproperties, tags, automations, uploads.
  3. Copy the token value.
OAuth2 Client Credentials (recommended for production)
  1. Create a dedicated OAuth2 app for Gradial.
  2. Grant it the asset, collection, metaproperty, tag, automation, and upload scopes.
  3. Copy the Client ID and Client Secret.
Also copy your Bynder Base URL — your portal origin, for example https://acme.bynder.com.
Always create a dedicated token or OAuth app for Gradial rather than reusing a shared credential. Grant only the scopes needed for your workflows.
2

Add the integration in Gradial

  1. In Gradial, go to Settings → Integrations.
  2. Find Bynder and click + Add.
  3. Fill in the connection details:
FieldValue
Integration NameA display name (e.g., My Bynder Portal)
Bynder Base URLYour portal origin — HTTPS required, no path or query (e.g., https://example.bynder.com)
Authentication MethodPermanent Token or OAuth2 Client Credentials
Token / Client ID + SecretFrom step 2
  1. Click Save. Gradial validates the connection to confirm it can reach your portal before any agent work runs.
3

Assign to an Environment

  1. Go to Settings → Environments and select the Gradial Environment where Bynder should be available.
  2. Add the Bynder integration to that Environment.
  3. Repeat for any additional Environments.

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How It Fits Into Broader Workflows

Use caseHow to use it
Campaign asset sourcingUse Bynder as the source of truth for approved creative when generating, editing, or QAing content elsewhere in Gradial
Collection curationCurate audience- or campaign-specific collections without context-switching to the Bynder portal
Metadata governanceBulk-apply Status, Channel, Campaign, or other metaproperty options across assets discovered by search
Tag managementTag and re-tag assets so downstream Bynder automations, search, and syndication keep working as campaigns evolve
Asset ingestionUpload newly generated creative back into Bynder so assets stay under DAM governance from day one
Example workflow — Assemble a campaign in Bynder from Gradial:
  1. Search Bynder for keyword: "spring campaign" and filter by property_Status: Approved to find existing approved candidates.
  2. Open one asset to review stats, versions, and current metaproperty values.
  3. Apply campaign-specific tags and metaproperty options in bulk.
  4. Curate the assets into a new collection and share it with stakeholders.
  5. Upload any newly generated creative into Bynder, then tag and add it to the same collection.

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Support

Contact your Gradial onboarding lead or email [email protected] for help with setup.