Customer Use Cases

Run this campaign end-to-end per the attached brief and workflow diagram, following the Campaign Execution Guidance.

Our campaign launch date has moved from [original date] to [new date]. Review the current plan and re-sequence all tasks, asset deadlines, and go-live dates accordingly. Flag anything that can no longer be completed in time.

Turn this creative concept into a full campaign brief: [describe concept]. Include: campaign goal, target audience, channel plan (web, email, social, paid), asset list, key messages, and a task breakdown I can use to kick off work in Gradial.

Using this page as a template: [reference page URL], create personalized landing pages for each row in the attached CSV. Substitute [first name], [company], and [use case] into the hero and body copy for each.

Clone the page structure under [source folder path] into the [target locale/region path, e.g., /content/site/en-gb/]. Carry over the templates and components, then flag which pages need content localization before they can go live.

In [Jira / Workfront / Wrike], give me a status summary of all active campaign tasks. Show: what's in progress, what's overdue, what's blocked and why, and what's ready for review. Group by campaign.

Intake this request: [paste or attach the request]. Scope it into discrete tasks, estimate complexity for each, and create tickets in [Jira / Workfront / Wrike] under [project / board name]. Assign to [team / person] and set the target date to [date].

Set up automation so that any Jira ticket in [project key] with label [label name] or request type [type] automatically creates a corresponding Gradial task. Map the ticket fields [summary, description, URL, assignee] to the Gradial task fields.

In [Jira / Workfront / Wrike], show me all tickets in the current sprint that are waiting on a web content change. Include: ticket ID, title, who owns it, how long it's been waiting, and any linked pages or assets.

When this task is complete and the page is ready for review, send me a Slack notification in [channel name] with a link to the staged page and a summary of what changed.

Set up an approval workflow so that any task affecting pages in [folder path / tagged as compliance] requires sign-off from [legal reviewer role / person] before publishing. Route the review notification to [email / Slack channel].

Using this attached one-pager as the source, create a full web page at [target path] using [reference page URL] as the structural template. Add an FAQ section based on the most likely customer questions from the content, and include a CTA to [desired action / URL].

Build a new landing page for [product / campaign name] at [target path]. Use this page as a structural reference: [reference URL]. Write the headline, subhead, body copy, and CTA based on these key messages: [message 1], [message 2], [message 3]. Source on-brand hero and supporting images from the DAM at [folder path] or suggest alternatives.

Review all blog posts under [folder path] published in [year]. For each one: update outdated statistics with current figures, refresh any references to products or features that have since changed, and improve the meta description. Re-publish each post with today's date once updated.

Add an FAQ section to this page: [page URL]. Source the questions and answers from our support docs at [URL or folder path]. Select the 5–8 questions most relevant to the page topic and add them using the [FAQ component name] component.

Create a new product detail page for [product name / SKU] at [target path]. Use this PDP as a structural reference: [reference URL]. Populate it with content from the attached spec sheet. Use the DAM at [folder path] for product images.

Create localized versions of this page: [source page URL] for the following markets: [market 1 / language], [market 2 / language], [market 3 / language]. Translate the copy, adapt any region-specific pricing or offers, and ensure compliance text is included for each market. Place each at [target path structure].

Review these pages: [list of URLs]. For each one, identify the primary search query it's targeting, assess whether the current content adequately answers it, and rewrite any page that falls short. Prioritize factual depth, clear structure, and direct answers.

Generate a hero image for this campaign page: [page URL or campaign name]. Style: [describe visual style, e.g., clean product shot on white, lifestyle photography, abstract gradient]. Brand colors: [primary / secondary]. Dimensions: [e.g., 1440×600]. Save the output to [DAM folder path].

Smart-crop this image: [DAM path] for the following breakpoints and placements:
- Desktop hero: 1440×600 (keep subject centered)
- Mobile hero: 390×520 (keep subject in upper third)
- Social share: 1200×630 (square-safe zone)
- Instagram square: 1080×1080
Save all outputs to [DAM folder path].

Generate [number] lifestyle images for [product name] based on this brief: [describe scene, setting, target audience, mood]. Reference our brand style guide at [URL or attached file]. Output at [dimensions] and save to [DAM folder path]. Flag any outputs that don't meet brand standards for review.

Take this source image: [DAM path] and create variants for the following audience segments: [segment 1 — describe], [segment 2 — describe], [segment 3 — describe]. Adjust [copy overlay / color treatment / background] per segment while keeping the core composition. Save each variant to [DAM folder path] with segment name in the filename.

Add the following tags to the tagging taxonomy: [tag1] under [category, e.g., Content Type], [tag2] under [category, e.g., Page Classification], and [tag3] under [category, e.g., Campaign Theme]. Apply them to [content type, e.g., Campaign Theme, blog posts].

In the tagging taxonomy, rename the tag [old tag name] under [category] to [new tag name]. Also, move the tag [tag name] from [old parent category] to [new parent category] to reflect the updated classification structure.

For this asset: [asset path or name], update the description to [new description] and add the following tags: [tag1, tag2, tag3].

Review all untagged assets in [DAM folder path] and apply appropriate tags from our taxonomy. Use the asset content and filename to infer type, campaign, region, and subject matter. Flag any assets you're uncertain about for manual review.

Find every page and active email campaign using the old logo at [old DAM path] and replace it with the updated version at [new DAM path]. Report a list of everything changed.

Cross-reference the assets used on our live pages against this list of expired-license images: [attached CSV or list of DAM paths]. Flag every page that contains one and queue them for image replacement.

Create social share cards for these 10 blog posts: [list of URLs]. Use the [social card template name] template, pull the headline and hero image from each post, and save the outputs to [DAM folder path].

In this Marketo email: [email name or ID], add a [module name, e.g., Text + Image] module below the [existing module name or position]. Then delete the [module name or description] module that is no longer needed.

In Marketo, clone this campaign: [campaign name or ID] with all of its current settings, including smart list filters, flow steps, and schedule. Name the cloned campaign [new campaign name] and place it in [folder or program path].

In Marketo, schedule a batch campaign: [campaign name or ID] to run on [date and time, e.g., 2025-04-15 at 9:00 AM EST]. Use the existing smart list and flow settings. Set the person qualification rules to [run each person once / allow re-entry].

In Marketo, create a new email using the [template name] template. Populate it with the following content:
Subject line: [subject line]
Header: [header text]
Body: [body copy]
CTA: [CTA text and link]
Image: [image path or description]

Build a 5-email welcome journey in [Marketo / SFMC] for new trial signups. Use our brand voice guidelines and the following content themes:
Email 1 (Day 0): Welcome + getting started
Email 2 (Day 2): Key feature highlight
Email 3 (Day 5): Use case spotlight
Email 4 (Day 10): Community / resources
Email 5 (Day 14): Upgrade nudge
Reference this existing email for tone and structure: [example email name or URL].

Localize this email campaign: [campaign name or ID] for the following markets: [market 1], [market 2], [market 3]. Translate copy, adapt CTAs for regional offers, and ensure each version includes the required footer compliance text for that region.

In [Marketo / SFMC], build a re-engagement campaign targeting contacts who haven't opened any email in the last 90 days. Use a subject line that acknowledges the gap, offer [incentive or value prop], and suppress anyone who opens or clicks from future re-engagement sends.

Write and schedule this month's newsletter in [Marketo / SFMC]. Pull the top 3 blog posts from [URL or feed], include a spotlight on [product / campaign / event], and send to [list name] on [date] at [time, timezone]. Use the [newsletter template name] template.

On this page: [page URL], update the hero headline to [new headline text].

On this page: [page URL], update the hero headline to [new headline] and change the body text in the second section to [new body copy].

On this page: [page URL], replace the hero image with the attached file [filename.jpg] and swap the banner image in the promo section with [filename2.png].

On this page: [page URL], replace the hero image with the asset located at DAM path [e.g., /content/dam/images/hero-new.jpg].

On this page: [page URL], make the edits shown in the attached annotated screenshot.

On this page: [page URL], change the hero banner style from [current style] to [new style] and update the CTA button style to [new button style].

On this page: [page URL], update the page title to [new title], the meta description to [new description], and the SEO keywords to [new keywords].

Using this page as a reference: [source page URL], create a new variant with the following content changes: [list of localized/updated content].

On this page: [page URL], make the following changes:
(1) Update the hero headline to [new headline].
(2) Swap the hero image with [DAM path or attached file].
(3) Remove the [component name] section.
(4) Update the CTA link to [new URL].

On this page: [page URL], add a [component name, e.g., Text + Image] component below the [existing component name or position] with the following content: [content details].

On this page: [page URL], remove the [component name or description, e.g., the promotional banner below the hero section].

Create a new [page type, e.g., Article] page using this page as a reference: [reference page URL]. Populate it with the content from the attached Word document [filename.docx].

Create a new [page type, e.g., Landing Page] page using this page as a reference: [reference page URL]. Use the content and layout from this Figma link: [Figma URL].

Create a new [page type, e.g., Product Page] page using this page as a reference: [reference page URL]. Pull the content from this public URL: [source URL].

Create a new [page type, e.g., Campaign Page] page using this page as a reference: [reference page URL]. Use the following content:
Headline: [headline]
Body: [body text]
CTA: [CTA text and link]
Image: [image description or DAM path]

On this content fragment: [content fragment path], update the [field name] to [new value].

On this experience fragment: [experience fragment path], update the [element name] to [new text].

Create a new content fragment at [path] with the following fields:
[field1]: [value1]
[field2]: [value2]
[field3]: [value3]

Create a new experience fragment at [path] using this reference: [reference XF path]. Update the content to: [new content details].

Run a QA check on this page before it goes live: [page URL or staging URL]. Check for: broken links, missing images, metadata completeness, component rendering errors, and mobile display issues. Return a pass/fail summary with details on anything that needs fixing.

Run an accessibility audit on [page URL / site section]. Check against WCAG 2.1 AA standards. Return a list of violations organized by severity, and create tasks in Gradial for each fix.

Find every page where we're using [old brand element, e.g., the old logo / deprecated color / outdated typeface] and replace it with the updated version per our brand guidelines at [guidelines URL or attached doc].

Audit the following pages against our brand guidelines: [page URL 1], [page URL 2], [page URL 3]. Flag any copy, imagery, or styling that is off-brand and summarize the issues found.

Standardize the formatting on all pages in [folder path, e.g., /legal/]. Apply consistent H1/H2/H3 hierarchy, paragraph spacing, and link styling per our style guide. Flag any pages with content that needs human review before changes are applied.

Add the following EU compliance disclaimer to the footer of every product page under [regional folder path]: "[disclaimer text]". Apply only to pages that don't already include it.

On this page: [page URL], find all instances of [old term] and replace them with [new term].

Across the following pages: [page URL 1], [page URL 2], [page URL 3] — find all instances of [old term] and replace them with [new term].

Across the following pages: [page URL 1], [page URL 2], [page URL 3] — update [content element, e.g., component name] from [old value] to [new value]. Apply this as a batch task.

Across the following pages: [page URL 1], [page URL 2], [page URL 3] — replace the [component name] image with the asset at [DAM path or attached file]. Apply this as a batch task.

Swap the hero banner on all regional homepages to the [holiday/seasonal] promo using the asset at [DAM path]. Apply to: [list of locale URLs or folder path].

Across the following pages: [page URL 1], [page URL 2], [page URL 3] — find any instances of [outdated term] and replace them with [approved term]. Report which pages were changed.

In Marketo, run the batch campaign [campaign name or ID] using the existing smart list and flow settings. Confirm the number of people who qualified and the send status.

Analyze traffic trends across our site over the last 6 months and identify pages where month-over-month organic traffic has declined by more than [X]%. For each, note the probable cause and recommend whether to update, consolidate, or retire the page.

Summarize web marketing performance for [Q / date range]. Include: total traffic and trend, top-performing pages, conversion rates, and the top 3 initiatives that drove results. Format it as a one-page board summary.

Analyze pipeline attribution for [time period]. Compare channels by: lead volume, opportunity conversion rate, average deal size, and time to close. Identify which channel is driving the highest-quality pipeline and recommend where to shift investment.

Run a GEO report on [yourwebsite.com] and summarize how our brand visibility has changed since the last report.

Run a technical SEO audit on [domain URL]. Check for: crawlability issues, missing or duplicate meta titles and descriptions, broken internal links, redirect chains, pages blocked from indexing, and missing schema markup. Return a prioritized list of issues to fix.

Find every page in [folder path or site section] that is missing a meta title or meta description. Write SEO-optimized versions for each, using our brand voice and targeting the primary keyword for each page. Apply the updates.

Crawl [domain URL] and identify all broken internal links (404s) and redirect chains (3+ hops). Fix broken links by pointing them to the correct current destination. Simplify redirect chains to a single hop where possible.

Optimize our content for generative engine visibility on these topics: [topic 1], [topic 2], [topic 3]. For each, identify the pages most relevant to that topic, rewrite them to include clear factual statements and direct answers, and add structured data where applicable.

On this page: [page URL], optimize the content for generative engine visibility. Rewrite or supplement the content to include clear, factual statements, direct answers to likely search questions, and well-structured information about [topic or subject matter]. Prioritize clarity and specificity so the content is more likely to be cited by AI search tools.

Audit our signup flow starting at [entry URL]. Walk every step and identify: broken CTAs, dead ends, form errors, pages that don't load correctly, and any steps where the journey stops unexpectedly. Return a list of issues with page URLs and descriptions.

Set up an A/B test on this page: [page URL]. Create a variant that changes [element, e.g., the hero headline / CTA copy / hero image] to [new version]. Define the success metric as [conversion event] and run the test until we reach statistical significance.

Map the full journey from [ad entry URL] through to [purchase confirmation URL]. Identify the steps where we see the highest drop-off, and for each one describe what the user experience looks like and what's likely causing the abandonment.

Compare the desktop and mobile experience across these key pages: [list of URLs]. Identify the most significant differences in layout, component rendering, and usability. Prioritize issues by impact and provide a fix recommendation for each.

Review all completed experiments run in the last [time period]. For each one that reached statistical significance, identify the winning variant and apply it to the full page population. Summarize the lift achieved for each.