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Enterprise content teams are stuck in a cycle that doesn’t scale. Every page update — a headline change, a link fix, a campaign refresh — means opening a ticket, waiting on a developer or web producer, manually entering content field by field in AEM or Sitecore, running QA, and submitting for approval. For a 50-page campaign launch, this can take weeks. When messaging or branding changes globally, coordinating updates across hundreds of pages is practically a project in itself. And the requests never arrive in a convenient shape. A stakeholder sends a marked-up screenshot. Legal sends a Word doc with fourteen tracked changes. Someone asks whether the old product name still appears anywhere on the site, and nobody actually knows. Gradial works directly inside your CMS — reading, updating, and staging content from your instructions — so content teams can execute at the speed the business demands without burning out web producers or opening engineering tickets for routine changes.

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Who this is for

Content Authors & Editors

Tired of repetitive field-by-field entry. Need to push updates faster without waiting on dev queues.

Web Producers

Managing high volumes of page QA, publishing workflows, and manual CMS work daily. The most time-constrained people in the content supply chain.

Digital Marketing Managers

Measured on campaign launch speed and on-time delivery. Blocked by the gap between brief approval and live page.

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What Is a Content Update?

A content update is any task where Gradial reads, modifies, and stages content in a connected system based on your instructions. This includes:
  • Editing copy, headlines, or body text
  • Swapping or updating images and media
  • Modifying links, CTAs, or metadata
  • Updating reusable content blocks (fragments, experience fragments)
  • Replacing or reordering components on a page
  • Bulk changes applied across many pages at once
  • Site-wide audits, find-and-replace, and analytics property updates
You can start an update directly in Gradial, by asking Grady, or from your existing ticketing system (Jira, Workfront, Wrike, Asana, monday.com, Azure DevOps). By default, Gradial does not write directly to production — changes are staged for review first. Organizations that want Gradial to publish can enable it, and publishing then requires explicit human approval on every action. See Roles & Permissions.

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Start with what you need to change

You don’t need to classify your request before making it — describe the change and Gradial works out the steps. These pages are here for when you want to know how a particular kind of change is handled.

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Where this works

Content updates are native in every connected CMS: Adobe AEM (6.5 and Cloud Service), SitecoreAI CMS (XM Cloud), Sitecore XP, Contentful, Contentstack, Sanity, Drupal, WordPress, and Gradial ACI. The mechanics differ by platform — what a “reusable block” is called, how staging and publishing work, what a component’s fields look like — and Gradial uses each platform’s own model. Some capabilities on these pages are AEM-specific and are marked where that’s the case. See Integrations for the current list of connected platforms.
For creating net-new pages, see New Page Workflow. For platform connection setup, see Integrations.