GEO Monitoring

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Overview

GEO Monitoring Dashboard gives enterprise marketing and SEO teams continuous visibility into how their brand and competitors are performing across the live monitoring set: ChatGPT, Anthropic Claude, Perplexity, Microsoft Copilot, Google Gemini, Google AI Mode, xAI Grok and DeepSeek. Instead of running one-off GEO audits manually, teams configure queries once and the dashboard populates with trend data automatically, surfacing regressions and content opportunities as they happen. Google AI Overviews is a distinct Google surface from AI Mode and is on the roadmap for Q3 2026. You.com is available with a custom integration request. This feature is for enterprise accounts with active GEO programs who need ongoing brand performance tracking, not just point-in-time snapshots.

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How to Use

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Step 1: Configure a dashboard view

Select the brand and URLs you would like to monitor GEO for. The URLs you provide will be scanned for page-health recommendations so include multiple page families. A brand automatically covers its root domain and every subdomain beneath it — see Domain and Brand Coverage for what a single brand does and doesn’t include.

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Step 2: Load your prompts

From the GEO Monitoring Dashboard, assemble the prompts you want tracked over time. Prompts can be bulk-uploaded in the dashboard interface and will need to have a topic in addition to the prompt itself. By default, we will run your prompts against all providers supported in Gradial. To bulk-upload, open a brand on the GEO dashboard — either Edit an existing brand or create a New Brand — then open the Prompts tab and click Bulk Import. The Bulk Import dialog includes a link to download the upload template to fill in your prompts. You can assign each prompt to a topic and specific personas, then upload your spreadsheet through the same dialog. You can also add prompts one at a time with Add prompt. Every prompt has one topic, and prompts can also carry tags — see Topics and Tags for how the two differ and when to use each. Not sure what to monitor? See Example monitoring prompts for a starter set of 20+ prompts you can adapt, plus a downloadable template.

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Step 3: Run monitoring

Once your brand is set up for recurring monitoring, GEO runs automatically every day in the background — there’s nothing to schedule on the user end. From the Prompts tab you can also click Run monitoring to trigger a run on demand.

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Step 4: Let the dashboard build over time

The dashboard populates as runs accumulate. Trends sharpen as history builds — the longer you let monitoring run, the richer your trend view becomes.

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Step 5: Open Insights → GEO

Review trend lines, drill into individual responses, and convert page-health recommendations into tasks with one click.

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Domain and Brand Coverage

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Adding a root domain covers all of its subdomains

When you add a root domain such as example.com, the brand automatically covers everything ending in .example.com — including non-English subdomains like in.example.com. Language doesn’t matter: those pages count toward the brand automatically, and you don’t need to list each subdomain individually. These pages always count toward your brand — never as a competitor — and they roll up into the brand’s overall report.

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A different web address is not covered automatically

Coverage applies only to true subdomains of the domain you added. A separate web address that does not end in your root domain is a different site and must be added on its own.

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Structuring Brands by Region

For brands with distinct regional sites, set up one GEO Monitoring configuration per region — a separate brand run for each — and switch between them with the brand dropdown. For example:

• Brand US — example.com
• Brand India — in.example.com
• Brand China — example.cn

Each is its own independent report with its own prompts. Tailor each brand’s prompts to that region’s market, pages, and competitors.

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Brand-Level Tracking and Hierarchies

GEO Monitoring can track any brand at its own level — a specific product, sub-brand, division, or business unit — independently of its parent company. Previously, mentions were attributed to the top-level corporate parent, so a product tracked separately from its manufacturer could read a misleading 0% mention rate even when it was clearly named in AI answers. Brand-level tracking fixes that attribution.

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What it enables

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Setting up a brand hierarchy

Creating and editing monitored brands is an admin capability.

1. In GEO settings, create the brand as its own monitored entity: brand name, optional domain(s), and any aliases it’s known by.
2. Optionally assign a parent brand from the same organization — for example, a drug brand under its pharmaceutical parent, or a product line under the corporate name.
3. On the parent’s dashboard, use the Include child brands toggle to view the parent blended with its direct children or on its own.

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Things to know

• Hierarchies are one level deep — a parent and its direct children. Arbitrary-depth nesting isn’t supported.
• Citation rate requires a domain. A brand without a configured domain shows ”—” for citations; add the brand’s own domain (e.g., a product site) to get citation attribution against the right property.
• Short brand names match precisely. Alias matching uses word boundaries, so short names like “EA” or “3M” don’t produce false matches inside longer words.
• Corrected attribution applies going forward. Results reflect brand-level attribution from the point it’s enabled; historical rates for a product brand may understate until backfilled.

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Brand Sentiment

GEO Monitoring now surfaces not just whether AI systems mention your brand, but how they describe it. The Brand Sentiment section of the dashboard summarizes favorability, recurring perception themes, and supporting evidence so teams can see how their brand is being presented in AI-generated answers.

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What Brand Sentiment shows

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How to use Brand Sentiment

Brand Sentiment is part of the GEO Monitoring Dashboard — no separate configuration is needed beyond your existing brand and prompt setup. Once enabled for your organization, the section appears automatically and updates as your monitoring runs accumulate. Use favorability trends alongside your citation and mention data to get a fuller picture: a brand that is frequently cited but mostly described unfavorably faces a different challenge than one that is rarely cited at all.

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Example monitoring prompts

GEO Monitoring works best with a broad set of prompts — typically 20 or more — that cover the different ways buyers ask AI search engines about your category, your brand, and your competitors. A single prompt only tells you about one question; the value comes from the spread. The examples below are a starter set you can adapt. Replace [Your Brand] and [Competitor A] / [Competitor B] with real names, and reshape the topics around your market. To upload in bulk, download the template, fill in your prompts, and import it from the Prompts tab (see Step 2). A few examples to illustrate the spread of topics — the full set of 20+ is in the download above:

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Topics and Tags

Every monitoring prompt has a topic, and prompts can also carry tags. They serve different purposes — topics describe what a prompt is about and shape the report, while tags are a flexible way to organize and filter your prompts.

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When to use each

• Topic — set the one thing each prompt is about. It names the prompt, appears in the report, and gives Grady context for interpreting results.
• Tags — group and slice prompts however your team works: by audience (enterprise), intent (competitive), campaign (Q2-launch), funnel stage (top-of-funnel), and so on. In Settings you can then filter to, say, every prompt tagged enterprise across all topics.

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Can a prompt be in more than one topic?

No — a prompt has exactly one topic (the topic is a single field that also names the prompt). For example, “What are the best AI agents for automating marketing campaigns?” can be Agentic Marketing Platforms or Marketing Automation, but not both. When you want a prompt to belong to more than one group, that’s what tags are for: add both agentic-marketing and marketing-automation as tags, and the prompt surfaces when you filter by either in Settings. Keep in mind that tag filtering happens in Settings — the report groups by topic, so you can’t break the report itself down by tag.