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Enterprise marketing teams can now orchestrate full campaign execution end-to-end — humans and AI coordinated, multi-platform, with governance built into every step.

The Problem It Solves

Enterprise campaign launches are a coordination problem. A single campaign touches dozens of steps across teams, platforms, and approval processes. Today it’s managed with spreadsheets, Slack threads, and sequential handoffs. When one step blocks, everything behind it stalls. QA, brand, and compliance gates are manual and inconsistent — bolted on after the work is done rather than built into the process. The result: slow launches, governance gaps, and over-reliance on the team members who know how everything connects.

How It Works

Upload a brief or strategy doc, and Grady decomposes it into an executable workflow: every task defined, every dependency mapped, every role assigned — to an AI agent or a teammate. Agents execute directly in your marketing platforms. The workflow pauses at every approval gate. Nothing ships without human sign-off. Your ticketing systems stay in sync throughout.

Key Capabilities

Intelligent task breakdown

Upload strategy docs, briefs, and process diagrams. Workflows parses and decomposes them into actionable subtasks with dependencies mapped automatically.

Dynamic role assignment

Assign execution and approval to a Gradial agent or a named teammate. The platform recommends assignments based on workflow context and org rules.

Multi-platform execution

Agents execute directly in SFMC, Marketo, Braze, AEM, Sitecore, and Contentful — building emails, drafting pages, and staging content without leaving the workflow.

Visual workflow mapping

A live graph shows every task, dependency, and blocker so teams always know where the campaign stands.

Human-in-the-loop approvals

QA, brand, and accessibility checkpoints are built into the workflow structure. Nothing ships until approvers sign off.

Ticketing integration

Create and update tickets in connected ticketing systems automatically. The workflow can wait on external status changes before continuing.

Who It’s For

Gradial Workflows is built for enterprise marketing teams running large, multi-step campaigns who need to coordinate execution across platforms, teams, and approval processes at scale. Best fit for: Marketing Operations, Campaign Directors, and Digital Experience leaders accountable for campaign velocity and governance compliance.

Platform Scope

Agents execute across all connected platforms within a single workflow — including SFMC, Marketo, Braze, AEM, Sitecore, Contentful, and connected DAMs.

Availability

Gradial Workflows is available now for all enterprise accounts and is opt-in. Contact your Gradial representative to enable it for your organization.