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Teams can work with Adobe Target activities, audiences, offers, mboxes, properties, and environments directly from Gradial, then preview and launch personalized experiences without switching tools.

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What You Can Do

Activity management

Browse, filter, create, rename, schedule, prioritize, activate, and deactivate Adobe Target activities — including A/B tests and experience targeting — without leaving Gradial.

In-context previews

Preview each experience before launch. When a Default Preview URL is configured, Gradial generates in-context previews directly inside the workflow so PMs and marketers can review outcomes earlier.

Audiences, offers & mboxes

Work with audiences, offers, mboxes, properties, and environments. Use the dedicated Adobe Target authoring assistant to shape experiences end to end.

Performance reporting

Review performance and order reporting to support optimization decisions, and combine Adobe Analytics insights with Adobe Target execution in a tighter loop.

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Prerequisites

Before connecting Adobe Target to Gradial, make sure you have:
  • An active Adobe Experience Cloud organization
  • Access to Adobe Developer Console to create or open a project for the correct organization
  • Tenant ID for your Adobe Target instance (found in the Target URL subdomain after signing in to Adobe Experience Cloud)
  • IMS Organization ID from your Adobe credential details
  • A Gradial organization Administrator role to complete setup
The setup pattern is the same as Adobe Analytics. If you have already configured that integration, you can reuse the same Developer Console project and credentials.

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How to Connect

1

Create credentials in Adobe Developer Console

  1. Go to Adobe Developer Console and sign in for the correct Experience Cloud organization.
  2. Create or open the project you want to use for this integration.
  3. Click Add API and select Adobe Target.
  4. Choose OAuth Server-to-Server as the credential type.
  5. Select the product profiles or workspaces the integration should be allowed to use.
  6. From the credential details screen, copy the Client ID, Client Secret, and Organization ID.
2

Find your Tenant ID

Sign in to Adobe Experience Cloud and open Adobe Target. Your Tenant ID appears in the URL after #/@ (e.g., https://experience.adobe.com/#/@yourcompany/target → Tenant ID is yourcompany).
The Tenant ID is different from the Target client code. Use the subdomain from the Target URL, not the client code shown in Target’s admin settings.
3

Add the integration in Gradial

  1. In Gradial, go to Settings → Integrations.
  2. Find Adobe Target and click + Add.
  3. Fill in the connection details:
FieldValue
Integration NameA display name (e.g., My Adobe Target Connection)
Adobe Target API URLPre-filled as https://mc.adobe.io — leave as-is
Authentication TypeFixed to OAuth 2.0 Client Credentials
Client IDFrom your Adobe Developer Console project
Client SecretFrom your Adobe Developer Console project
Token URLUse Adobe’s standard token URL unless your Adobe team has specified a different approved value
ScopeUse Adobe’s standard Target scope unless otherwise directed
Tenant IDYour Target tenant slug, used in API request paths (e.g., clientcode123)
IMS Org IDYour Adobe Organization ID ending in @AdobeOrg — sent as the IMS organization header on Target API requests
Default Preview URL (optional)A base URL for your live or preview site. When set, experiment previews auto-load against this URL. Leave blank to be prompted per activity.
  1. Click Save.
4

Assign to an Environment

  1. Go to Settings → Environments and select the Environment where Adobe Target should be available.
  2. Add the Adobe Target integration to that Environment.
  3. Repeat for any additional Environments.

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How It Fits Into Broader Workflows

Use caseHow to use it
Analytics → Target loopCombine Adobe Analytics insights with Adobe Target execution. Use CX Optimizer to identify where performance is under target, define the next audience, and move straight into a new experiment
Faster personalization cyclesPreview the experience in context before launch, then activate — cutting the time between identifying an opportunity and going live
End-to-end in GradialDraft offers, shape audiences, preview experiences, and activate activities all from the same workflow without context-switching
Example flow:
  1. Start with a performance insight from Adobe Analytics or CX Optimizer.
  2. Identify the audience that should receive a different experience.
  3. Draft or refine the offer in Gradial using the Adobe Target authoring assistant.
  4. Preview each experience variant before launch.
  5. Activate the activity and begin learning from results.

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Troubleshooting

“Invalid client” error when saving Double-check that the Client ID and Client Secret are copied exactly from Adobe Developer Console with no extra spaces. Tenant ID not recognized Confirm you are using the subdomain from the Adobe Target URL, not the client code. These are different values and the API requires the subdomain form. IMS Org ID error The IMS Org ID should end in @AdobeOrg. Copy it directly from the Adobe Developer Console credential details screen. Previews not loading automatically Set a Default Preview URL in the integration settings. Without it, Gradial will prompt you for a URL each time you preview an activity. Integration not available in a Workspace Assign the integration to the correct Environment under Settings → Environments.

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Support

Contact your Gradial onboarding lead or email [email protected] for help with setup.